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2023 // Product Design

Crisis Essentials

Overview

Crisis Essentials is a (case study) mobile application that allows family and friends to create and conduct processes and procedures for emergency situations. The goal is to reduce stress during such events and allow for information sharing to ensure the user’s safety.

Crisis Essentials needed to build out the high-fidelity prototype of their app, with a focus on accessibility and usability. We found that allowing the user to create customized emergency plans and communication channels was the safest organization method for such high-stress moments.

Discovery

what do we not know about the problem?

With such sensitive subject matter, we needed to understand the array of possible emergencies, like natural disaster or burglary. We conducted a vast amount of secondary research, but we made sure to double- and triple-check that the sources were verified and applicable. We looked at resources that had to do with setting, environment, and relationships.

"Why Americans have been impacted by natural disasters" ValuePenguin survey chart
where do users experience pain or confusion?

We decided to utilize an AI tool (ChatGPT) to create assumptions for those experiencing or have experienced an emergency. With this tool, we carefully crafted user pain points based on the identified problem space.

The synthesized pain points are 1) a lack of knowledge about what to include in a disaster plan, 2) limited time and resources, 3) difficulty getting buy-in from those involved, 4) complexity of the planning process, 5) limited access to information, and 6) lack of guidance and support.

what other solutions does the user have access to?

We also conducted a Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis to manage Crisis Essentials' place in the landscape. We then analyzed both Noggin and Citizen. We found that the tool should have a focus on integrated communication and customization, while also removing unnecessary content.

Delivery

what are possible instances of use?

To further our understanding and fill in missing pieces, we continued using the AI tool to create use cases based on insights previously uncovered. The use cases felt a little robotic and inhumane, especially the last statement below. Even so, the statements were referenced as possible points of confusion throughout the emergency process.

“I feel like someone is following me, what do I do?”
“I want my kids to know where the meeting location is if we have a house fire.”
“I just heard gun shots right outside my door.”
“I am scared to go home tonight. How do I talk to my partner about his abusive behavior?”

what should the design entail?

It was important for us to identify design principles that would be the guiding light through the design process. We did not want the needs and vision to get lost. It was important to focus on clarity and succinctness because, if the tool is in use, a human's life could be at risk.

The design principles are 1) the app should be easy to use and understand, with a clear and straightforward interface, 2) the app should allow users to customize their emergency preparedness plans based on their specific needs and circumstances, and 3) the app should integrate with other emergency preparedness resources and systems, such as local emergency alerts and response networks.

what does the user need during an emergency?

Before officially designing, we needed to clarify the journey and touchpoints that the user encounters when utilizing the mobile application. We created a feature narrative and task map for the general user experience.

The app begins by prompting users to input their location and any specific risks or hazards they may face. Based on this information, a personalized emergency preparedness plan is generated, including a checklist of supplies and actions. The app creates and stores emergency contact lists, sends communication, displays a map of local emergency resources, sets up custom alerts, sends push notifications, creates and shares emergency plans with others, and displays a variety of educational resources.

user task from start to finish with the mobile application, mostly focused on the 'add crisis plan' feature
what does the solution look like?

We placed emphasis on color visibility, text legibility, and simplification. When designing, we were constantly asking ourselves, "How would I use this when I was most vulnerable?" We focused on a single user journey, which is adding a personalized crisis plan and can be implemented at any point.

We did not complete user or usability testing. With the sensitive subject matter, these tests would be absolutely crucial to the success of the application. We do believe that AI could be integrated into development to ease usage, but we have not consulted technical experts to understand the possibilities.

first page of the Crisis Essentials mobile application, depicting the home pagesecond page of the Crisis Essentials mobile application, depicting the third step in adding a crisis planthird page of the Crisis Essentials mobile application, depicting the fifth step in adding a crisis planfourth page of the Crisis Essentials mobile application, depicting the sixth step in adding a crisis planfifth page of the Crisis Essentials mobile application, depicting an example notification